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Engin Sezici

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Top Stories by Engin Sezici

I woke up early this morning, glanced through the headlines of my morning paper, well the newspaper is named Evening News, a little confusing if you are not familar with it, then browsed through 740 emails in my blackberry's inbox. One email which I received from a person whose name I have never heard before was particularly strange. A quick Google search on Amanda brought me to her bio. "Buongiorno, il mio nome Amanda Chapel. I have 15 plus years experience in marketing communications. I am a former vice president in the Consumer Marketing Group at Weber Shandwick, one of the world's largest PR firms. Prior to Shandwick, I spent about 10 years bouncing around various top agencies. This includes senior posts at Cone Communications in Boston and Porter Novelli in Chicago. I cut my teeth at Saatchi & Saatchi Advertising in London. Truth is, I have a killer portfolio. I... (more)

Steve Jobs Pissed Off at IDG Once Again, Decides to Kill Macworld

This is not the first time Jobs is having hissy fit over Macworld and its producer IDG World Expo. A few years ago when a genius IDG guy decided to move Macworld Expo East from New York City to Boston to save a few bucks, Steve Jobs was reportedly on the phone cursing every letter in the alphabet, and threatening to pull out of Macworld. At that time Jobs and IDG kissed and made up. I don’t know what happened today for Jobs to lose it and declare Apple is done with the Macworld Expo again.  I don’t believe Apple can afford to do what they announced today, their decision to kill M... (more)

AeroMexico Expands Travel Agent Resources

AeroMexico has introduced deeply discounted Amigos Fares for travel agents, a customized Web site, and specialized travel agent and customer newsletters to make it easier than ever to promote and book the airline’s flights from 16 U.S. markets and two Canadian cities to more than 45 destinations throughout Mexico. Frank Galan, Vice President, U.S. Division, AeroMexico, said, “We’re strengthening the resources we provide to travel agents to help them promote the outstanding travel deals we offer and all the exciting destinations AeroMexico serves. Because we value travel agents ... (more)

High-Tech Public Relations and Alan Zeichick - Analyze This!

When I landed in Athens, Greece, on Sunday, October 13, 2007, the last thing on my mind was writing a blog entry about high-tech public relations, until I heard from a PR agent on the day of my arrival. In the past 10 days or so we have been working with her on a breaking news story that is currently under NDA. I was so impressed with her professionalism and her passion for perfection that yesterday I posted a blog entry, recommending the agency she works for, to technology companies that are searching for a highly qualified public relations firm. Within minutes of my blog entry,... (more)

Google's Knol vs Ulitzer

Despite Google's $159 billion market cap - or rather, one suspects, because of it - Jimmy Wales, the guy who created - for better or worse - Wikipedia, figures Internet search is broken - because it's proprietary - and needs to be reinvented, freeing "the judgment of information from invisible rules inside an algorithmic black box."  (Odd, he questions the biases of algorithms more than Wikipedia articles. Hmmm.) This was the news story late this summer that summarized Jimmy Wales mega aspirations to directly compete with Google. Anyway, back in the beginning of 2007 he set up a LA... (more)